After an experience in the record market, José worked in sales and distribution for international surf and skateboard brands, which gave him valuable market knowledge.

From the outset, Bana distinguished itself by heavily featuring skateboarding, a sport that had little visibility in stores at the time.

Shortly after the store opened, José Marques started creating T-shirts, caps, and beanies with the logo (the famous red circle with white letters) to give to customers. Demand grew, and the items began to be sold as a standalone brand, alongside global labels.

During the surf and skate boom in the 2000s, the founder observed the commodification of several brands. In response, Bana distanced itself from more commercial surf to focus even more on skateboarding, remaining true to its niche.

Bana solidified its role as the "emblem of the Line," supporting local talents who have become household names, such as skaters Gustavo and Gabriel Ribeiro (sponsored since they were 7 years old) and musicians like Plutonio and Kappa Jotta.

In partnership with skateboarder Pedro Roseiro, who began to be sponsored by Bana at the age of 14, the brand created the school, which offers regular classes at Parque das Gerações and Bairro da Torre, and curricular classes at schools such as Oeiras International School.

In partnership with skater Pedro Roseiro, who started being sponsored by Bana at 14, the brand created a school that provides regular lessons at Parque das Gerações and Bairro da Torre, and curricular lessons at schools such as Oeiras International School.